Key Experiences


PROFESSIONAL EXPERIENCE:
SEO / SMO Analyst
KoMarketing, Boston, MA
July 2014-Present
  • Create and publish strategic content to client Twitter and Google+ pages
  • Assist in online brand development with blog post creation and forum comments
  • Comment on industry-related forums to engage with clients' target markets
SEO Program Manager
DocWeb TRC (Technology Resource Center), Salem, NH
August 2013-January 2014
  • Developed a customized search engine optimization (SEO) product with a small team of 5-7 to improve our small business clients’ website presences
  • Optimized anchor text, page titles, page descriptions, keywords, and on-page site content
  • Analyzed Google Analytics data to report pertinent information to clients
  • Managed Facebook Business Pages for clients as well as internal social networking channels including Facebook, Twitter, LinkedIn, Google+ using BufferApp
Social Media & Merchandising Coordinator
F/V Hard Merchandise as seen on National Geographic Channel’s Wicked Tuna, Beverly, MA
May 2012-October 2013
Social Media:
  • Implemented and maintained social media marketing plan for F/V Hard Merchandise
  • Created Facebook content and reached 3,000-18,000 users on average
  • Engaged with users and responded to inquiries
Merchandising:
  • Brainstormed new products, Facebook fan contests, and website improvements with a marketing team
  • Shipped orders through USPS.com and communicated with customers by phone and email
  • Successfully researched and implemented effective point of sale procedures
Catalog Production Intern
Appleseed’s, Beverly, MA
December 2012-January 2013
  • Developed methods to efficiently move hundreds of computer files for Company website upload
  • Cropped product images using Adobe Photoshop and uploaded to Adobe Bridge
 Intern
Appleby & Wyman Insurance, Beverly, MA
Summer & Winter 2009-2012
  • Copyedited Company website and presented suggestions at a website production meeting
  • Utilized Microsoft Word, Excel, and Outlook for PC
Organizer
Human Resources at the City of Newburyport, Newburyport, MA
January 2012
  • Earned HIPAA certification
  • Sorted confidential medical and life insurance files
EXTRACURRICULAR EXPERIENCE:

Toastmasters International Member
Speak Easier Toastmasters Club of Middleton, Middleton, MA
March 2014-Present                                    
  • Regularly volunteer for impromptu “Table Topics” speeches and various roles at meetings
  • Completed first "Ice Breaker" speech on May 7, 2014
BevCam Member
BevCam Local Access Television, Beverly, MA
February 2014-Present                                     
  • Completed field camera and audio operator training
  • Shadowed Get Your Garden Growing studio production
President & Co-President
PSU Poets & Writers and Centripetal Literary & Art Magazine,
Plymouth State University, Plymouth, NH
September 2010-May 2013                                     
  • Set and met production deadlines
  • Copyedited Centripetal and produced it using Adobe InDesign for Mac and issuu.com
  • Created marketing plan and conducted SWOT analysis
  • Worked with instructor to manage 11 students engaged in Centripetal production for 3-credit Practicum in Publication course
  • Promoted from treasurer position September 2009-May 2010
    • Created and presented ~$10,000 budget before student allocations committee
    • Tracked expenses, purchased items, and generated revenue from solicited advertisements


 COMMUNITY INVOLVEMENT:

Teen Writing Workshop Leader
Beverly Public Library, Beverly, MA
July 2013-August 2013
  • Initiated contact with Young Adult Librarian to organize biweekly writing workshop for teens
  • Planned writing activities, fostered a safe environment, and encouraged participants to share
Community Advisor
Department of Residential Life, Plymouth State University, Plymouth, NH
August 2010-May 2011
  • Communicated with residents to resolve conflicts
  • Fostered community environment through monthly programming
Camp Counselor
La Vida Adventure Camp at Gordon College, Wenham, MA
June-August 2010
  • Worked with middle school kids aged 11-13 in adventure education program
  • Fostered team-building environment and led initiatives for group development with co-leaders
  • Led debriefing exercises to encourage kids to assess their performances in group initiatives
  • Promoted from Junior Counselor position June-August 2007-2009

References available
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